According to legend, after the incarnation of wine fairy Li Bai rose, still reluctant to leave the world of wine. One day, wine fairy leisure travel eight directions, road by Maotai town, was attracted by the lower boundary of a peasant wine, then went to ask for wine to taste. As a result of this wine mellow and attractive, wine fairy not to drink a few more cups, until the state of infatuation, just reluctant to go home. Hence, posterity then name for this wine: drunk immortal return.